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The Bickford Brief Week ending May 28, 2026

5/28/2026

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A weekly roundup of revitalization, replanting, and church renewal insights and news.

This Week's Big Signal

The clearest signal this week is that the renewal challenge is shifting from simple attendance concern to integration capacity. Hartford's new national congregational report says median in-person worship attendance rose to 70 in 2025, the first positive gain in 25 years of tracking, while also warning that the rebound is uneven, smaller congregations are still struggling, and much of the growth reflects reshuffling rather than broad religious expansion.

That matters because the headline is encouraging, but it does not mean churches are automatically becoming healthier.


The more revealing companion signal is what happens after people show up. The Unstuck Church Report says group participation rose from 43% to 51% of attendance year over year, volunteer engagement rose from 35% to 41%, and first-time contacts were up 12%, with sub-500 churches slightly outpacing larger churches in contact growth. Colin Pugh's renewal markers and Ed Stetzer's recent work on the 200 barrier point in the same direction: durable renewal now depends less on attracting attention and more on moving people into discipleship, serving, leadership, and community trust.

One qualifier matters. The most optimistic interpretation floating around this month is that rising attendance proves broad revival. Hartford's own framing is more careful. This looks more like recalibration than full-scale renewal, which means leaders should respond with gratitude and discipline rather than triumphalism.

Trends for Leaders to Notice

1. Attendance is rebounding, but not evenly. Hartford reports the first attendance gain in 25 years, yet it also says small congregations remain under pressure and growth is often coming from people moving between churches. Leaders should notice that the environment is more open than it was a few years ago, but the competitive and structural pressure on fragile churches has not disappeared.
2. The real bottleneck is assimilation into community and service. Unstuck's Q1 2026 benchmarks show stronger group participation, volunteer recovery, and more first-time contacts. That suggests more people are willing to engage. The practical question for leaders is whether their church has a clear path from visit to relationship, from relationship to formation, and from formation to service.
3. Leadership multiplication is becoming the hidden growth issue. Stetzer argues that churches trying to move from roughly 125 to 200 people need a far deeper leadership bench, not just a busier calendar. Colin Pugh makes the same point from a renewal angle by naming reduced dependence on one or two people as a marker that renewal is actually working. Leaders should notice that growth often exposes thin structure before it produces lasting fruit.
4. Small churches need right-sized health, not borrowed big-church assumptions. Karl Vaters argues that the first step toward a healthy small church is to stop assuming smallness itself is the problem. That is especially relevant right now because many of the churches most in need of renewal will never become large, but they can become honest, healthy, and locally fruitful.

What's Overhyped

The most overhyped narrative this week is the rush to label every encouraging attendance headline as revival. The live conversation sparked by Hartford's report is understandable, but Hartford itself says the story is uneven and shaped partly by post-pandemic reshuffling. Churches should treat this moment as an opening for faithful next steps, not as proof that their deeper renewal work is finished.

Where the Greatest Opportunity Exists

The greatest opportunity right now is building a visible discipleship and leadership spine sturdy enough to hold new openness. Many churches have become better at attracting a visit than at absorbing a person. The churches most likely to benefit from this season will be the ones that make the next step obvious: a relationship, a group, a serving team, a mentoring path, a leadership lane, or a partnership that strengthens weak places.

For Southern Baptist and non-denominational leaders, that means working at two levels at once. Inside the church, clarify the path from attendance to belonging and from belonging to contribution. Beyond the church, strengthen outside supports such as associational partnerships, renewal cohorts, seasoned mentors, and trusted replant or revitalization guides. Practical Shepherding's 2026 cohort and NAMB's spring Replant Bootcamp both reflect the same instinct: churches in renewal need more leaders who can share the load, not just more ideas.

The work of renewal is rarely dramatic in the moment. It is usually slow, honest, prayerful, and patient. But week by week, the churches that face reality, stay on mission, and take faithful next steps are the ones most likely to see lasting fruit.

Sources

Hartford / FACT Report
Signs of Rebound Amid Uneven Recovery: The Changing Congregational Landscape
https://www.covidreligionresearch.org/research/national-survey-research/signs-of-rebound-amid-uneven-recovery-the-changing-congregational-landscape/

Hartford Press Release
HIRR Report Shows First Rise in U.S. Congregation Attendance in 25 Years Amid Uneven Recovery
https://www.hartfordinternational.edu/news-events/news/hirr-report-shows-first-rise-us-congregation-attendance-25-years-uneven-recovery

The Unstuck Church Report Q1 2026
The Unstuck Church Report – Q1 2026
https://2343950.fs1.hubspotusercontent-na1.net/hubfs/2343950/Unstuck%20Church%20Report/The%20Unstuck%20Church%20Report_Q1%202026.pdf

​Baptist Press: 10 Markers

10 Markers That Church Renewal Is Working
https://www.baptistpress.com/resource-library/bptoolbox/10-markers-that-church-renewal-is-working/

Ed Stetzer: Breaking 200

The Leadership Question: Breaking 200
https://churchleaders.com/voices/2215674-the-leadership-question-breaking-200.html

Karl Vaters: Healthy Small Church

First Steps Toward a Healthy Small Church
https://karlvaters.com/first-steps-healthy/

Practical Shepherding Cohort

Practical Shepherding Cohort Registration
https://practicalshepherding.com/cohort/register

NAMB Replant Bootcamp

NOBTS Replant Bootcamp
https://www.namb.net/church-replanting/events/nobts-replant-bootcamp/


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