Who Should Help Revitalize Your Church? A Look at Two Types of Consultants

Church revitalization is one of the most important, complex, and delicate processes a congregation can undergo. For declining churches longing for health and mission renewal, partnering with a consultant can be a wise step. But not all consultants are created equal — and the differences go deeper than you might think.
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The Rise of the Pay-to-Certify Church Consultant: If you've spent any time researching church revitalization help online, or simply opened your social media or inbox, you’ve likely come across polished advertisements and websites offering to turn you into a “church consultant” — quickly, conveniently, and for a fee. 

The appeal is strong:

• "Gain a certification!"
• "Create an income stream!"
• “Make a difference in Churches”

But beneath the glossy surface, something is often missing.

Most often, there is no requirement for previous revitalization leadership experience. No vetting, no application process, just pay the fee and take the course. This certification model emphasizes convenience, speed, and marketability over hands-on wisdom, contextual intelligence, or spiritual discernment. Pay the fee, get the paper, put out your shingle, print some business cards, get a website and boom, you're a consultant ready to help churches and collect a fee. 

Is this wise? Is this helpful? Should it be done this way? 

In this post, we’ll explore two common types of revitalization consultants, weigh their strengths and weaknesses, and offer a clear recommendation for churches considering who to walk with during their journey of renewal, and a word to those who want to consult a church in need.

Two Types of Church Revitalization Consultants

1. The Practitioner-Based Consultant: This consultant has personally led a church through revitalization or replanting. Often, they’ve also volunteered with a local Baptist association or their state convention to assist other churches in similar circumstances.

Key Characteristics:

• Has real-life experience in church revitalization.
• Has a years long demonstrable track record as a Renewal Pastor.
• Actively serves other churches through denominational channels.
• Understands the challenges firsthand.
• Relies on current, contextual practices rather than pre-packaged theory or resources. 

​Advantages:

• Street Cred: This leader has faced the hard decisions, the low attendance, the financial challenges, and the spiritual fatigue — and pressed through.
• Relational Intelligence: They know the emotional, relational, and spiritual toll revitalization takes and lead with empathy.
• Updated Insight: They are usually aware of current trends and dynamics, and adaptive strategies for different church cultures.
• Network Support: Their involvement with a local association or state convention opens up broader support resources for your church.
• In it for the Mission, not the Money: this is a big point, I'll unpack it more later. Suffice it to say, most revitalization consultants don't get into it for the money, rather they do it because they love Jesus and his church.

Potential Disadvantages of a Practitioner Consultant

• Limited Scalability: Practitioner consultants are typically active pastors or denominational leaders who volunteer their time. Their capacity to consult widely is constrained by other responsibilities, potentially leading to limited availability or slower timelines.
• ​Non-Standardized Approach: While their insight is valuable, practitioner consultants may rely heavily on personal experience. This can lead to approaches that may not be easily transferable across varied church contexts or might miss out on more systematic frameworks.
• Lack of Formal Training in Consulting: Some practitioner consultants, though experienced, may lack formal consulting methodologies or structured tools. This could result in inconsistent documentation, tracking, or follow-up.

These are not criticisms of their effectiveness, but rather practical considerations when evaluating the fit between a consultant and a church’s revitalization needs.


2. The Self Certified Consultant: This individual has completed a Church Revitalization certification course, typically through a for-profit ministry or organization. They have a strong interest or desire in Church Revitalization as a subject - they may be looking for extra income in an adjacent field. 

Key Characteristics:

• May lack hands-on experience in revitalization.
• May not be connected to a network of churches or leaders.
• Works from pre-designed, pre-packaged models with generalized solutions.
•  Solutions suggested are likely from a pre-determined set defined by the certification grantor not church specific strategies.

Advantages

• Strength of the Certification Group: If the certifying group has great resources and oversight - then you get that as a church receiving services but beware - most  of the pay to be a certified Consultants are independent contractors not employees, meaning you may not be working with a fully vetted consultant nor one who has authoritative oversight.
• Assessment and Resource Platforms: the certifying group may have good resources, web systems and surveys. Again beware. Not all surveys are helpful. If they focus on surveying opinions about what a healthy church looks like rather than assessing actual real life activities of missional disciples the survey is less than helpful. 
• Name Recognition: name brand recognition carries a lot of weight - if the agency or certifying leader is well known and respected you may be well helped. But gain, you're not getting "The" agency or leader - you're getting someone who paid to get access to material the agency or leader granted to the one who obtained the certificate-expect a bit of signal loss. As well, the agency or business or well known leader wins financially when more people sign up to be certified. 

Disadvantages:

• Theoretical vs. Practical: Without having lived it, their advice is mostly conceptual and may not hold up when ministry gets messy.
• Isolation: Without a broad based contextual ministry network, they cannot easily connect your church to others on a similar journey or share learning across contexts.
• Formulaic Approach: Their training often leads to a one-size-fits-all framework that lacks the nuance your church situation likely requires.  The answers and solutions sound good but are unlikely to yield the desired result.
• Little Recourse or Appeal: what if their advice doesn't work? What if you're church ends up more declined? Most revitalizations involve struggle, the majority fail. If the church is unwilling to change chances of success are minimal. But, what if the Consultant errs big time? Who are they accountable to?  No one really, except the church who employed them.

The Question of Motive: Why It Matters

This is where we need to go deeper.

Some revitalization certification programs advertise themselves as a way to generate personal income. The program is pitched as a side hustle or a ministry-business hybrid. The motivation then could become clouded. Your consultant is  not just helping churches but making money off churches. If a Consultant’s goals includes financial benefit, it may impact how they engage with your congregation:

• Will they prescribe what’s best for the church, or what keeps the engagement going?
• Are they promoting materials and tools based on effectiveness, or because they’re required by the certification company? Will those tools cost the church extra?
• Are they focused on the gospel and long-term renewal, or on transactional coaching calls and invoice cycles?

By contrast, a practitioner-based consultant — especially one serving through a state convention or local Baptist association — is rarely paid for their efforts. The network of churches support the consulting leaders or teams. Their motive is typically rooted in mission, not money. They serve because they believe in church health, gospel advance, and kingdom renewal.  They see the church in need and want to help - their view is not profiting off the needy church. Their investment is often a labor of love, not a contract fee.

Why Does This Matter? 

Because motive influences method. A consultant who serves from a non-compensation model is often more free to:

• Tell the hard truth when it’s needed.
• Stick with the church through difficult seasons, even when there’s no paycheck.
• Recommend solutions based on wisdom, not financial reward.

​A Simple Recommendation (For the Church and the Would-be Consultant)

If your church is exploring revitalization and looking for outside guidance, choose a consultant who has church renewal experience, who has been successful and lived the process, preferably one connected to your local Baptist association or state convention. (If your church is not an SBC church - check with your denomination or even call the local Baptists-they will often be glad to help)

Look for someone who:

• Knows what it’s like to lead through revitalization firsthand. (and not someone who just began their own revi assignment)
• Is driven by mission and calling, not monetization.
• Is connected to broader denominational networks and resourcing.
• Has spent several years serving local churches and has participated in 25 or more consultations as a learner before being a leader. 

Church - avoid engaging someone who recently or simply purchased a certification, especially if their only engagement with revitalization is academic or incentivized by profit. The stakes are too high.

Choose the Consultant who knows the terrain — not just the theory.

Would-Be Consultant: You want to help churches? Great! 

Connect with your denomination either at the Local or State level and express the desire to learn. Then make the sacrifices to attend meetings, pray, listen more than talk, ask questions and read the best of recent resources from the real practitioners who are writing from their experience, not for commercial profit. Go to as many conferences as you can - a wide variety of them of course and learn all you can.

Do this for at least 3 years, participate in at least 30 consultations as a learner and then, through careful reflection, with humility and prayer offer to help churches for free.
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Consultants Can Be Helpful
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There’s nothing wrong with paying for consultative services-but there’s a lot of heartache and also a lot of churches who waste kingdom resources on someone who, with the best of intentions, wants to be helpful but just isn’t.